About a month ago Linden Lab launched a contest on 99designs with the intention of finding a fresh new logo for the Snowglobe viewer. I must say I was very curious about the winning design. Reaching to the community for a product logo instead of hiring a professional may bring unexpected results - either in a positive or a negative way. 99designs is a group focused around design, but it's still risky to use online service like this, since a logo is not merely a graphic element but a part of company and product identity. It does give you an idea on how much Linden Lab appreciate the power behind a community nonetheless.
The winner was chosen and I definitely want the new logo on my desktop :) Just look at the old logo and the new one.
I like how the new one refers to Linden Lab logo, the Snowglobe itself and the primitive cube. I'm not very fond of the bold contour but I still like this design and definitely prefer the new colours. It's fresh, vivid and 'juicy', it's simple, and what's more important - it's memorable and versatile.
You can see the rest of the entries on the contest page. There were some interesting designs worth seeing. Also, take a look at the cute ones with hippos: here, here and here :) Awww... ^^ They're too complex to become logos, but they're so adorable.
So what do you think about the new logo? Which entry would you call your personal favourite?
The winner was chosen and I definitely want the new logo on my desktop :) Just look at the old logo and the new one.
I like how the new one refers to Linden Lab logo, the Snowglobe itself and the primitive cube. I'm not very fond of the bold contour but I still like this design and definitely prefer the new colours. It's fresh, vivid and 'juicy', it's simple, and what's more important - it's memorable and versatile.
You can see the rest of the entries on the contest page. There were some interesting designs worth seeing. Also, take a look at the cute ones with hippos: here, here and here :) Awww... ^^ They're too complex to become logos, but they're so adorable.
So what do you think about the new logo? Which entry would you call your personal favourite?
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